The town is an important tourist destination known as Zell am See-Kaprun and is a transportation hub for the region. The Zell Valley is a corridor in the Kitzbühel Alps, connecting the Saalfelden Basin of the Saalach River in the north and the Salzach in the south. Zell am See is located approximately 100 km (62 mi) east of Innsbruck and 30 km (19 mi) north of Mt. Grossglockner. The Old Village (Altstadt) centre of Zell am See is located on the western shore of 68-metre (223 ft) deep Lake Zell, with the villages of Thumersbach to the east, Erlberg to the southeast, and Schüttdorf directly to the south. The area of Zell am See was continuously populated at least since Roman times. About 740 AD, by order of Bishop Johannes (John) I of Salzburg, monks founded the village within the stem duchy of Bavaria, which was mentioned as Cella in Bisonzio in a 743 deed. Zell received the rights of a market town in 1357.
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